This doesn’t need to be followed verbatim, but every element serves a purpose.

Suggest an activity to do with her.
When she says yes, say, “Right, do you have a cell?”
Type her number into your cell.
Ask, “Do you have Caller ID?”
When she says yes, say, “Okay. I’m hitting dial - my number will show
up on your screen.”
Wait for your number to show up on her screen, then press end. Don’t
hold the phone to your ear while calling.
Spell your name for her, especially if it’s a generic name.

Sounds like a lot? It’s really simple, but every element is designed
for maximum effectiveness.

It looks like this:

“There’s a cool gallery opening up soon. We should go.”
Her: “Okay.”
“Right, do you have a cell?”
She’ll nod or say yes.
“Okay… 212…3444….4444… Do you have Caller ID?”
She nods or says yes.
“Okay. I’m hitting dial - my number will show up on your screen.”
It does (her phone starts ringing - if it doesn’t, try again. if she
says, “Oh, my phone isn’t on me/it’s my home phone/etc” it’s a bad
number and throw it away after you’ve left her company)
“Cool. Now my name is spelled just like it sounds. B-O-B.”

A few key points:

You’re making the focus doing the activity with her; not trying to her number (that’s why you suggest an activity first).

You ask, “Do you have a cell?” - You don’t even MENTION the word “number”, which has a bad rep and potentially sets off player alarm.

Caller ID ensures she has your number. That means she’s more likely to answer if she likes you (you were in trouble anyway if she doesn’t like you, and girls are less likely to answer unknown numbers - MUCH less likely).

(as an added bonus, if the number is fake you’ll know right away, though you’ll find that happening less and less)

You spell your name in case she’s forgotten it.

Solid formula. You’ll never hear, “I don’t give my number out” if you practice like this. Then remember: The first step after getting her number is to text her before you ever call. Text her within 24 hours if you met at a nightclub, within 48 hours if you met in the daytime. Texts should be friendly; first texts should never tease, bust, or insult unless you had a dynamic that was strongly like that. Stress friendship when you text. “happy to make friends with u :)” is not a bad first text.

Have fun!

Sebastian

Hey gents -

I was cleaning out my hard drive today, going through old docs.
Here’s a piece that was part of a roughed up introduction to a
piece I was writing on Mutual Value Escalation. For those of you
who haven’t heard, it used to be something I was stressing all the
time: In an interaction, winning more via the people you’re
interacting with winning. To put it this way - If you start at a
value of “6″ and she starts at “7″, you’ve got issues, no? Some men
would suggest you knock her down to grab some status. Maybe a +1
you, -1 her. So you go to 7, and she goes to 6, and then you have a
shot. The problem is - she’s now “damaged goods” - you’ve now got a
girl whose not living up to her potential, somewhat insecure, that
might lash back at you. Sure, it’s better than what most guys do -
“Can I buy you a drink?” Which is -1 guy, +1 girl. So the guy goes
down to a 5 and the girl takes a bitchy 8 stance. Now, of course
putting a number to your social status is pretty arbitrary and
ridiculous - but the idea stands.

Here’s the excerpt from the old, uncompleted work:

***

During any social interaction, one of five things is happening:

-You’re winning, they’re losing. (”taking”, being a “taker”)
-You’re losing, they’re winning. (”giving”, being a “giver”)
-You’re both winning. (”escalating”, being a “leader”)
-You’re both losing. (”degrading”, being a “degrader”)
-Nothing is changing. (neutral interaction)

This is what we call “mutual value”. Two people have their value
constantly play on each other. The maximum benefit you can get out
of any interaction will be being a mutual value escalator, also
known as a leader. This will be the methods we teach, though we
will also delve a little bit into how to take from someone’s
expense if they’re being disrespectful or rude. In other words, if
they’re to take from you, we’ll turn the tables on them.

***

To put it into numbers, again, you’re a “male 6″, she’s a “female 7″

Originally:
You: 6
Her: 7

Do nothing:
You: 6
Her: 7

Supplicate/fawn:
You: 5
Her: 8

Supplicate really, really badly:
You: 2
Her: 7

Try to “knock her off her pedestal”:
You: 7
Her: 6

But my favorite is to raise the other person up. The fact is, a
confident leader that makes people always better, always stronger
around him, has his own value perceived to be increased in the
process. If people feel stronger around you, and you carry yourself
well and confidently in the process, then you gain even more.

So mutual value escalation:

Her: 8

She went up… and you’re only a 6, right? Wrong! Improving people
in a confident, genuine way that upholds your standards and doesn’t
supplicate actually increases YOUR value!

So, originally:

You: 6
Her: 7

Raise her value up through high standards, praise, leading, and
showing genuine interest and appreciate for her:

You: 9+
Her: 8+

The numbers are arbitrary and ridiculous, but the point stands -
leading people to be the best people they can be increases your
social value more than anything else you could do. You do have to
have base value to begin with to even start this process, but if
you do, confident leading and raising people up will increase your
value higher than anything else you could do. The only time you
“take” from people - gain social value at their expense - is when
they’re incapable of mutual value escalation. Those people you beat
down as appropriate, or when employing subtlety, use the retarded
look and other forms of minor social pressure and withdrawing your
time. Thankfully, the vast majority of people (including beautiful
women!) are capable of mutual value escalation, and respond well to
confident leaders that guide them gently to being the best person
they could be.

Sebastian

Introduction: ASPIRATIONS TO BE A ‘PLAYER’

“So many men try to go out and prove they’re ‘players’ now, not nerds any more.

“They don’t realize that by going out and socializing, nobody’s wondering if they’re a nerd. They’re wondering if they’re a player… or something better.”

-Vin DiCarlo

Many men who were unpopular during their school years don’t want to be seen as nerds any more. They want to be “players”. The problem is, players aren’t what women want to be with. They want to be with legitimate, genuinely cool people - who aren’t exerting every ounce of energy into being cool people.

Two examples of this - Zeus in Washington, D.C. and Ace of Hearts in Tokyo. You’ve likely never heard of either of these guys, even though they’re two of the best in the “seduction community”. It’s because they’re too busy living play-it-the-bone awesome lives to get caught up in trying to play.

I’ve had the pleasure and blessing to spend time with some of the greatest people in this entire world, including master pickup artists. And you know what? We don’t talk about pickup more than 5% of the time. Zeus and I talked about tea and travel last we got to talk. The first time I met Ace of Hearts, he and I talked about beer, comedy, and cards.

These guys are both top-notch players. They get women, both in quantity and quality. But they don’t think of themselves as players.

Vincent’s hierachy goes something like this:

Nerd
Average guy
Player
Ex-player
Genuine guy

By being out in a social place, meeting people and making connections, NO ONE is wondering “Is this guy a nerd?” They’re trying to figure out “Is this guy a player… or something more?” By doing playerish things, you’re actually communicating you’re the one of the lower ranks on the social rungs. Men who were “players when they were younger but grew out of it” are more widely liked and respected then men trying to play. And the most widely respected of all is the man who never tries to be cool, the one who transcends the “game” so to speak.

LO-TECH SOLUTIONS FOR SMART PEOPLE

“If you can get the same results with a simpler system, it means it’s better technology.”

-FB, 1/15/06, New York City

And so Lo-Tech was born. The desire and necessity for simple, easy-to-apply social solutions had not been made clear to me until a student in New York City had impressed this upon me. If you can get the same results in an easier, simple system - It’s better technology.

“For me, there’s no choice… I want to get results without complicated stuff.”

-J, 1/30/06, Boston

Some of the most powerful and mesmerizing “pickup techniques” are deathly simple. Profoundly so.

Until the last two years, these techniques had largely been looked down in the seduction community. The reason is that prior to 2004, the community had been largely populated by guys who were striving not to be nerds.

Occasionally a “natural” would show up. Someone like Steve “Toecutter” Celeste. And he’d share simple, practical, highly effective things on how to get women, backed up by solid intellectual debate. People like Steve would make an impact but as they began to post less, they’d be forgotten. They didn’t attract cultlike followings like many people espousing very complicated formulae.

This began to shift over two major events. The first was a series of scandals, lawsuits, and patterns of forgery being exposed in a couple of the west coast schools of seduction. It left people disenchanted and looking for something else. Some more wholistic schools were then embraced, including Natural Game which I was proud to be a part of, and other steps forward like the direct movement.

So what is Lo-Tech?

It’s simple technology that’s easy to understand, not glamorous on paper, and achives massive successful results out in the social arena.

HIGH-TECH’S PLACE IN THE WORLD

High-tech solutions are not only useful but necessary as well. Before I teach a single lo-tech solution, I begin by outling attraction in a scientific way. Here’s the Cliff Notes:

Attraction is a result of a combination of “VAC” -

Value + Attainability + Compliance

Value: Value is value for a person’s life. There is something that a person wants in an item that makes it valuable to them. In the case of an automobile, it’d be valuable as transportation, for its comfort, and also for its show of status. Sometimes value is consciously recognized, sometimes it fills a subconscious need.

Attainability: Attainability is the belief, conscious or subconscious, that you can have something. When I speak to a room of 30+ people, I get the pleasure to do something a little bit nefarious. I ask, “Who in this room has ever been seriously attracted to the idea of owning a yacht?” Usually 2-3 people will raise their hands. I get to then put them on the spot and make them blush with, “And all of you make a pretty good income, don’t you?” Sheepish nods all around.

People will not become attracted to something they can’t have. It’s a defense mechanism. They might appreciate it or enjoy it, but they won’t pine after it the way they would something they can have. While a yacht would have value for almost any man - It represents power, freedom, luxury, and fun, as well as opening up a whole set of possible adventures - Only men that have at least an outside shot of owning a yacht will become seriously attracted to the idea.

Compliance: Formerly termed “work” or “effort” in early renditions of the VAC Model of Attraction, compliance goes beyond that. It includes active work or effort put into an ordeal, but also includes accepting things that you don’t necessarily like to the end of having something.

Compliance is ruled by the Cost-Worth Conception. This says that people will attribute the worth of something to how much is charged for it. While arguably a flawed way of thinking, it goes a long way to explaining human behavior. The example I use to illustrate this when instructing is a game at a carnival or an amusement park. It’ll cost you $5 to $10 to win a small, stuffed tiger from a game at a carnival, as well as some luck and skill. And after you do, how thrilled will you be? You’ll likely smile and put it on a shelf as a trophy.

What if that stuffed tiger had been given away for free on the street as a promotion for Frosted Flakes? Would you have taken it? Likely not. If it was forced upon you, you might’ve thrown it away immediately in the nearest trash can.

VALUE - WHERE IT ALL STARTS

“Prior to the workshop, I understood the concept [that I already had value] intellectually, but that didn’t make it true for ME. The fact is, in my reality, I saw myself as a below-average looking guy of low value and the goal was to somehow obscure that fact from women via the use of techniques. The idea of having to actually let it be known I’m attainable so as to not intimidate girls never entered my mind.”

-”The Parametric Epiphany”, Parametric

“I’m calling this “The Parametric Epiphany.” Nice ring to it eh? Sounds like the title of a life changing event.

“I had the privilege of being in the room and seeing Parametric’s reaction to Seb and Vin’s correction of this false and limiting belief. Even cooler, I observed firsthand his comfort and smoothness while chatting up that hottie latina (she was quite a looker with a megawatt smile). It definitely wasn’t the vibe of someone who’s wondering meekly “Does this girl like me?” but of a cool and confident guy.”

-Zodiac

While many techniques in seduction at-large focus on the building of value, rarely if ever has value been codified and explained. Here is how we do it:

Value: In regards to meeting new women, value comes down to “value for her life”. That is, something could be valuable in general but not specifically to her - In which case, it is not value for her life, and you don’t have value for her.

VALUE IS ALL ABOUT PERCEPTION. An internally confident person who has a nervous tick may not appear to confident. Likewise, if you’re very nervous but have all the nonverbal communication of a confident person, people will believe you to be confident.

The two kinds of value we focus on are:

Universal Value: These are characteristics that would be attractive to some degree to all women, and not unattractive to any. These include confidence, charisma, leadership, health, and ambition. There’s theoretically an infinite number of universally valuable traits, but if you’re aware of the major ones then you’ll cover the minor ones.

Specific Value: These are traits that would turn some women on, but others off. Two examples on opposite ends of the spectrum: A “dangerous” guy would be attractive to certain kinds of women, usually younger women who are slightly bored or rebellious. At the same time, danger would be a turnoff to most women looking to put together a stable household and settle down and have children. On the other hand, a man with lots of stability who is risk-adverse might be a turn-off to younger party girls, but would appeal more to women looking for a stable father type.

The answer is to develop (or at least develop the appearance) of as much universal value as possible. Since confidence is universally valuable, you want to sit and stand like a confident person (body language). You want to move like a confident person (appear unrushed, fluidity in motion), speak like a confident person (legatto tonality, pauses for emphasis), and make eye contact like a confident person (bridge of the nose, look “through” the other person so your perepheral vision kicks in).

All those little techniques listed in parenthesis will make you appear more confident. And perhaps the best part of all is - After you practice them enough, they become subconscious and you do them automatically. Combined with improved thought patterns (especially Focus) you actually become a more confident person.

“Have you ever noticed that there’s something strange about a lot of sargers [sarge: verb, ‘to attempt to pick up women’]? It’s as if you look at a guy, and you can just TELL that something is missing. And some of these guys even do amazing in the field. They get great reactions most of the time… but, at the same time, they NEVER seem to have a girlfriend.

Most of the guys I know are like this. And there are a few reasons why: First, it goes back to one of my cardinal rules: The best way to sarge is to have something BETTER to do than to sarge.”

-Neil “Style” Strauss, Introduction to “Are you becoming a Social Robot?

Style says it well: Universal Value isn’t just your precise communication skills. It’s all the skills you have. One type of UV is Health: Learning “pickup” won’t improve your health, but health is universally valuable.

That’s scary to some people who don’t want to be healthy. I understand that. And the fact is, you can get away with being poorly dressed and unhealthy if you have enough in the way of other universal and specific value. But, by making simple changes like consuming less simple carbohydrates in favor of complex carbs (switch from white to wheat breads, cut down on soda and pastries and sugar), drinking more water, and eating less deep-fried food, you’ll have more energy, a better complexion, and a better physique. This does improve your “game”, just like more confidence does.

The reason why? Health is universally valuable. Just like confident, charisma, humor, quick wit, leadership, decisiveness, indifference to arbitrary social norms, emotional steadfastness, intelligence, culture, worldliness, creativity, desire to reproduce, popularity, self-esteem, grooming, survival instincts, quick reflexes, and ambition. Composite traits are conditions that exist that indicate some of this universal value. “Good body language” is universally valuable, because it shows the appearance of health, confidence, and self-esteem. Power is generally the result of ambition, leadership, and decisiveness (among other things).

When Vincent and I wrote the most complete list of universal value that we could over the course of two weeks, we found that roughly half of the traits on the list can be improved through learning “pickup” and seduction skills. The other half, things like creativity, ambition, health, quick reflexes, and so on can be improved, but are done so outside of pickup contexts. Things like martial arts (or any combat sport), nutrition, travelling, and learning about art make you more valuable as a person as well.

You want as much Universal Value as you can get. It’ll make you into a better, more productive, happier person - that gets better social results as well.

Specifically Valuable Traits are things that would turn one woman on, but another woman off. The trade-off is well-worth it if you cultivate the right traits - The kind of women you like will be very interested in you, the kinds of women you don’t like will be less interested.

If you don’t know what you want, or you want variety, then you should stick to universal value (which everyone should maximize). If you do have a strong preference, then we’re talking. If you have a strong preference for a type of woman, you can cultivate traits about yourself that lend to your getting that type of woman.

Sometimes this is “like gets like”. Hippy girls like hippy guys. Punker girls like punk guys. And so on through most countercultures. On the flip side, sometimes it’s an opposites thing. Submissive women like dominant men.

You can also see cultural patterns. Women like different things in Barcelona than they do in Chengdu. London and Krakow are quite different. So is Mazatlan and New York City. So if you like certain ethnicities of women, speak to someone knowledgeable about the culture who has solid social skills, or talk to a type of man that’s very interested in variety, who will often understand that a girl from Trinidad will react to different specifically valuable traits than a girl from Seoul.

THE POWER OF FOCUS

You may have noticed something in common with all men who get lots of women from nightclubs.

It’s not that they’re all good looking.

It’s not that they’re all wealthy.

It’s not that they’re all mean, or nice, or any specific behavior pattern.

They say different things.

They do different things.

But they’ve all got one thing in common.

“My girls would be in VIP and I’d go down to the floor and if a guy was just having fun and wasn’t trying to holler, I’d let him go up and let my girls see if they liked him.”

-Dan “Spirit Fingers” R.’s girlfriend, Club Promoter and Bartender

Focus is quintessential Lo-Tech. Focus is a concept that’s so simple on the surface that two years ago, it would have been shunned by socially awkward people. In the last two years, there’s been an evolution in this area of social science. The TNG movement combined with the publication of The Game has more cool people than ever in the seduction community, and they’re demanding technique that works - especially if it should be obvious.

The fact of the matter is, cool guys who get women go out and do two things better than everyone else -

1) They have fun.
2) They socialize.

The first two focuses we prescribe are none other than Have Fun and Be Social.

The reason why -

Have you ever been driving your car, had the radio on, and been either eating or talking on your cell phone? Humans have this amazing ability to multitask, and many people continually are surprised at what people can do with the “back of our minds”. After you learn concepts like Universal Value and Situational Relevance (which is simply choosing things appropriate for the current moment in conversation, including “opening”) then it’s time to work on those skills.

The problem becomes when your primary focus is to “do sets” or “do approaches”. The reason is you’ll run into the problem that every pickup artist, from Razorjack to Craig to Tyler to Vincent to everyone else has sworn is social suicide - The “Hunter Vibe”.

It’s when you look around a club for a “hot babe” to approach, ignoring everyone else around you. Or sit on the wall and get drunk if there aren’t any hot enough girls there, jumping into action if any walk in the door.

The problem with this is that these behaviors are indicative of “low value” (the lack of, and/or opposite of universally valuable traits). These scream “player”.

Cool people are cool because they’re always having fun and socializing with everyone around them. So the first question you should always ask yourself is this - “Am I having fun?” If you are not, begin having fun before moving on to the next step. If you like to drink, it’s okay to have a drink or two. If you like to dance, go dance. If you like to shoot pool, have a game of 8-Ball before you go do your “approaches” if you like.

If you aren’t having fun and don’t have any immediate solution you know will make you have fun, start doing crazy, playful things. 75% of the early part of archive is just me doing silly stuff and laying girls. I’d “open” by taking off a girl’s shades and putting them on, swatting her with my umbrella, or throwing a piece of ice at her. These aren’t good technique per se - but they can jump start the fun you’re having.

One fun exercise we do on workshop now, that you can try with your friends, wingmen, or local lair - Have everyone write one decent opener down that they invented, and throw it in a hat. Everyone draws from the hat and uses it at least once or twice that night.

We had a student use one such opener, that was really just crazy and ridiculous. He walked up to two girls at the bar, waved his arms around, and yelled, “It’s SAUSAGE TIME!!!!”

Did it open?

…

…

…

Yes.

More importantly, it got him having fun. The fact of the matter is: People avoid people that are miserable in bars and nightclubs. People want to meet others who are having a great time and being social.

As for socializing - You MUST talk to everyone. Cool guys, uncool guys, cute girls, ugly girls. Young and old. Fashionable and not. Doing so will get you in the right, talkative frame of mind and will help you have fun. For all the pragmatists out there, it also generates what Professor Cialdini calls “social proof” - It shows people liking you and having fun interacting with you. It also has added benefits. Sometimes you’ll get in for free to places with cover charges, you can get in with managers to get special access like VIP, and perhaps my favorite of all - Getting in with bouncers so if anyone gets rowdy later and starts trouble with you or yours, you simply have them removed with a wave of your hand (much better to be fun and socialize with the troublemaker and turn him or her into a friend, but good to have the option!)

Those are the first two focuses we prescribe. They should take up 50-65% of your conscious thought. You should constantly be having fun and meeting as many people as you can. Handclasp people, pat guys on the back, give girls kisses on the cheeks and get them back. Meet everyone, have a blast doing so. If you’re having a bad time, give yourself a liscense to be silly and get yourself feeling lighthearted again.

Secondary focus: Your secondary focus is what you think about after you’ve started having a good time and socializing. This is where you:

3) Make connections.
4) See if people meet your standards.

Make connections - Try to relate to people and build people up. Confident, social people make people around them better. They engage in what we call “high value attainability” - This is letting other people know they’re good enough to spend time with them, and that they’re liked. Find common ground.

Then see if people meet your standards, instead of the other way around. Never try to impress people. If you work on universal value in your everyday life (becoming more expressive and interesting, learning communications and speaking skills, grooming yourself better, building self-confidence, doing new and interesting things and so on and so forth) and then you’re able to have a lot of fun and be very social anywhere - You’ve got value.

After that, you need to see if people meet your standards. Size them up, see if they’d be fun to be friends with or suitable as a potential girlfriend, and so on. The process of doing so will communicate good things about you - That you have value, to be specific. Having standards suggests you have options - Which means you’ve got value.

Your secondary focuses should take up 25-30% of your thought processes.

So again, the steps for successful pickup:

*) Learn and better yourself as much as possible, including building universal value as much as possible for yourself. This includes everything that can be learned from the disciplines of communications, psychology, sociology, biology, economics, marketing, and so on. Those are where most of the applied social skills from seduction come from.

After that, you’ll know a lot of theory and a lot of techniques. It’s good to study and learn these, but once you hit “the field” to practice and learn”, you need to:

1) Have fun
2) Be social
3) Make connections
4) See if people meet your standards

1&2 are what we call “primary focus”. You want to spend 50-65% of your thought process on doing this at first. After that, do 3&4, your secondary focus. You’ll spend 25-30% of your mental energy here.

That leaves us with “tertiary focus” - This is where everything else goes. This is where your theory goes, this is where you analyze VAC and look for what you’re missing. This is where you do compliance technique and work on logistics, among other things.

On a good day, only 5% of your thinking will have to be diverted into this. On a bad day, as much as 25% will be. But even on a logistical nightmare of a pickup, having fun, being social, making connections, and seeing if people meet your standards will consist of most of the effort you’ll make.

Sebastian Drake

Now more than ever, I can point my finger to exactly one part of the Western society woman, and tell you what she is looking for:

To feel good.

It’s it. That simple. The vast majority of women in the West want to feel good, and will evaluate most decisions in those terms. Any perceived attempts by a man, or another woman, to make her feel bad will cause resentment. She will think the person is less valuable, and relate to him less (bad for value, and attainability - two parts of what create attraction).

In fact, the most attractive men are men that seem to want to feel good, and make others around them feel good. If you’re part of the “feel good” club, you will seem more valuable, and women will understand where you’re coming from. This is where the basis for one night stands, short term flings, the “thing on the side”, and so on come from. Women now turn to marriage with a stable guy when that would make the most sense in terms of feeling good - once social pressure begins to build up that she should be married, once she’s grown bored in her career, when she feels children will make her feel good. And even then - she’s likely to take a man on the side from time to time. Numbers on how many women have extra-marital affairs are murky and deluded, but regardless of what scale you’re using - they’re pretty damn high.

Now at this point, many men reading this might be starting to get resentful of women. And any women reading this might become indignant. This is from a lack of communication.

The fact is - the pursuit of good emotions is no more right, wrong, true, untrue, just, unjust, noble or petty than anything else in the world. Life is what you make of it and what you want to make of it, and if you desire is feel good things, then that is fine. In fact, it’s a fairly straightforward goal, and not a bad focusing point until you develop other causes in your life you might want to champion (for women, this is often their children as they get older - men usually take on other causes).

If you want to have women in your life, my friend, you need to seem like a “feel good” thing, and in fact, anything you do that portrays you like to feel good and want others to feel good will increase both your value (for obvious reasons) and your attainability (because women can relate to it).

TEN RULES OF FEELING GOOD:

1. Make yourself feel good first.
2. Never try to make anyone feel bad.
3. Try to make everyone around you feel good.
4. Making other people around you feel good makes YOU feel good - even making others feel good is a semi-selfish gesture.
5. You never sacrifice your own good feelings to make another person feel good.
6. You don’t feel negative emotions, except when doing so makes you feel good.
7. You don’t try to fix problems - you try to make people feel better about them.
8. If it’s not your job, don’t try to go logical, or linear about issues around. It’s not fun.
9. Never look down on anything - be indifferent about stuff that you don’t like.
10. If you’re failing to keep one of those rules, that’s okay as long as you keep the appearance that you’re following them.

The ideal kind of fun comes from a leader who engages in “mutual value escalation” - this is where someone makes someone else feel good, and themself feel good at the same time. Why do women love gay guys so much? They follow the feel-good plan, and mutually value escalate a lot.

“OH - MY - GOD! You’re SO Pretty!”

You might also note that that almost all of the cultures of the world that are thought to be the most sexual/desired engage in these behaviors - They often greet each other with big hugs, lots of kisses, compliments, and great hosting/entertaining of each other. They play games, dance, and drink together. They want everyone to feel good.

It’s simply unacceptable to put someone down unless they’re trying to ruin someone’s fun. Anyone that’s increasing the fun and good emotions around is to celebrated with. Your M.O. for dealing with fun people needs to be joining into the fun - or more accurately, bringing them into your fun. If they’re unable to join in having fun with you, THEN you may dismiss them - remember, it’s wrong to disdain someone. We simply ignore those who aren’t fun, or occasionally have a little fun at their expense.

It’s impossible for someone to have fun at your expense if you’re someone that follows the culture of having fun. If someone makes fun of you, you laugh, smile, embrace them, joke about it, or make a good retort. But your goal in doing so is to have fun and good emotions, and to make them and everyone else around have fun too. If you want to deal with guys who don’t have your best intentions at heart, simply try to have mass amounts of fun with them. They’ll either have fun with you and come to have your best intentions at heart (they’re now your friends) or they’ll miss a step, stop having fun, get offended, et cetra - and they’re then cooked.

-S

Have you ever wondered about what causes women to feel that burning desire to be with someone? How come a man with seemingly nothing going on can get women obsessed with them? Why many men sit in “idle mode” with women even though they’ve got lots going on?

In the last five years, the field being labelled as “seduction” has made leaps and bounds. Many men are realizing that they don’t need to accept the limited social skills they were able to figure out themselves through their high school and college years, and are setting to making a real change in their lives.

And yet through it all, no one had defined attraction. You might have read somewhere that doing something created attraction, or that something else was unattractive, but WHY WAS THAT?

It was a million dollar question. That has finally been answered.

***

The bestselling novel “The Game” by Neil Strauss chronicles the journey of one man - Neil, a music critic and freelance journalist. In the book, he goes from being an uber-nerd to a veritable stud with women - despite being 5′6 and unaesthetically pleasing. We’ll use some excerpts from the book as case-studies in explaining attraction.

***

Attraction is a result of three things. Every time someone is attracted to something, these three things will be present. Every time these three things are present in something for someone, that person will be attracted to it.

If these things are present, a woman will be attracted to you. Every single time.

THE THREE COMPONENTS OF ATTRACTION:

Value, Attainability, and Compliance.

***

VALUE

“Value” is something that fills a conscious or subconscious need for a person. What is valuable is unique to every single person, but there are a set of traits that are valuable to almost everyone. These traits - like confidence, charisma, and leadership - are valuable to almost any woman. Many traits will be valuable to one type of woman but not another.

There traits that are almost universally valuable (and thus, attractive) should be universally developed, so that you’re perceived as having them with minimal effort on your part.

Many of our techniques focus on these, while some of them are traits from other parts of your life that are good to develop. Twenty of the most common universally valuable traits follow:

Ambition

Charisma*

Confidence*

Creativity

Desire to Reproduce*

Dominance*

Emotionally Steadfast*

Empathy*

Health

Humor*

Intelligence

Leadership*

Passion For Something in Life

Popular*

Protects One’s Own

Quick Reflexes

Quick Wit*

Sociable*

Survival Instincts

Worldliness

The items with asterisks are developed directly by social training. More than half of them - That’s more than any other sub-set of life. Our interactions with people dominate how our value is assessed. Many of the other traits on the list can be demonstrated even if not already possessed. How?

***

THE THREE WAYS VALUE IS PERCEIVED

1. Presence: If you’ve ever seen a great comedian, often he’ll walk onto stage, and just STARE at the crowd until - they start laughing. This is a person with the presence of a sense of humor. Likewise, a very confidence person seems to just ooze or eminate confidence. A healthy person need do no more than be present to show he is healthy.

This path takes significant time to develop, but once you’ve done it - you need make no effort. If you develop yourself into a charismatic person, which can be done with training and practice, then you simply need to do no more than show up for people to know you’re charismatic. You have that presence.

2. The Appearance: “A prince need not possess princely qualities. He merely needs the appearance of princely qualities.” - Niccolo Machiavelli

Machiavelli is largely right. If you’re not a leader, you can still develop the body language and walking patterns of a confident leader. This will give you the appearance of being a leader. You’ll be perceived as being a leader which is good for your value right away.

By affecting the appearance of a leader, you will be treated as others by a leader. You’ll become more of a leader over time. Developing the appearance of a trait you don’t have, such as popularity, is a crucial step on the way to becoming popular. This is “Fake it ’till you make it” done correctly, and actually making it.

3. Active Demonstration: Not funny? Tell a joke.

Active demonstrations are excellent ways to show people you have a positive trait that you might not actually yet possess. You can take an action or story from someone who does have it, and use it. Not a naturally sociable person? What if you were taught the exact way a sociable person approaches and interacts with people?

People will think you’re sociable. This is the fastest way to show one person you have a trait about you.

For universal value, it’s in your best interest to cultivative the appearance or actually become valuable with time. It can be tedious to have to tell a funny joke to every person you meet so they know you have a sense of humor. But while you’re learning, this is a powerful way to start.

***

KINESTHETICS AND VALUE:

The word Kinesthetic means touching. In the seduction community at large, it’s fondly called “kino”. It means touching another person.

If a man wants to demonstrate he’s comfortable with himself, comfortable with others, dominant, and confident, one way to do all that is to kino. The man can learn about the three good kinds of kino - Playful, protective, and incidental. He can learn a few types of kino, like putting his hand on a woman’s lower back to escort her through a room (protective kino), or taking her hand in his, then spinning her salsa style (playful).

Now he can actively demonstrate he’s comfortable, confident, and dominant.

Over time, he’ll automatically do kino. It becomes normal for him to slap a friend on the back, or to lightly touch someone’s elbow during a handshake the way former President Clinton done, a proven kind of incidental kino that makes others feel comfortable around you.

The man now touches people in a confident, friendly way. He’s now developed the appearance that he’s confident, dominant, and comfortable around himself and others. People will perceive him as having those traits even if he doesn’t have the internal “mettle” yet.

And if that man allows his belief system to develop, he’ll come to actually be comfortable with himself and around other people. At this point, no conscious technique or tactic is necessary: He has simply become a person who is comfortable with himself and around others. He is more confident and dominant, and people see it just by being near him. He is now more universally valuable.

And he knows it.

***

DANGER AND RISK-ADVERSITY: Specifically Valuable Traits

Items like confidence and charisma are universally valuable. Most if not all women want these traits in a man.

Those aren’t it though. Take the example of the “dangerous” man - A guy who seems dangerous, lawless, taking senseless risks and who is just generally out of control.

This guy, leather jacket and long hair in tow, tends to be valuable to younger women who are bored and looking to be defiant.

On the other hand, take a stable risk-adverse guy. He’s got his act together, got a decent job, and doesn’t take risks. While he wouldn’t be very attractive the 19-year-old wild child-type girl, he’s very valuable to decent stable women looking to settle down and raise a family.

This is specific value at work. Some of it is counter-intuitive or surprising. Through field-testing and empirical evidence, us at theApproach have found that many women in their early 30’s who have just gone through a divorce or gotten out of a long term relationship are looking for reckless fun and excitement in their lives. Some popular literature and others’ experiences back us up on that one too…

A lot of men have questions about whether they can get the type of women they want based on certain unchangeable things in their life - Their height, race, age, or birth country.

The answer lies here: While specific value is a huge help to you, a man can get by without having a supposedly “necessary” type of specific value - if he has even MORE universal value.

I was talking to one of my students who I first instructed a few years ago. He’s gone on to become a veritable heartbreaker, I’m sad to say. See, I don’t believe in putting women down hard, I believe in always leaving them better than they were when I found them. But my man - we’ll call him Kaz - lives a busy life and winds up breaking women’s hearts.

Well, Kaz is Asian if you hadn’t realized that. And guess what he hears a lot? “You’re the first Asian guy I’ve ever been attracted to”. But then you know what happens? Post-Kaz-heartbreak, the women start dating Asian guys.

This is how the barriers get broken down. One really high-value guy that’s not normally on the woman’s radar breaks through, and then that specific value - “I only date black guys”, “I only date Asian guys”, “I only date older guys” - is gone. Specific value helps a lot to be sure, but if you’re better than the rest you can get what you want.

***

ATTAINABILITY

Value is a huge part of attraction. A tremendous part. If you don’t have any value, it doesn’t matter at all if she has a shot at that no-value.

But value is pretty easy to appear to have. You already have some in your life, no doubt. If you’re at all driven or successful in anything you do, you’ve got SOME value. You could get more, or at least appear to have more, and we’re going to help you with that.

This raises the age-old question then - “I’m a great guy, but women don’t seem to like me. Why?”

The answer is quite simply - they don’t see that you’re a great guy FOR THEM.

Attainability converts “value” into “value for her life”. It gives her a chance to believe she can have your value and it can enrich her life.

This confuses some men, especially men that have never had really great girlfriends, or are looking for really elite women that they might perceive as beyond them.

Consider this: What woman in your own life drove you absolutely crazy? Close your eyes and imagine her.

Got her? That girl that kept your up at night?

That you daydreamed about? Know who I’m talking about?

Okay. Got her?

Is it…

Pamela Anderson?

Cindy Crawford?

Lucy Liu?

Mariah Carrey?

Carmen Electra?

Charlize Theron?

Or any other really beautiful actress/model/singer type?

Of course not. It’s probably a neighbor, or a classmate. A girl that lived near you, or was part of your social circle.

The reason is that that woman seemed attainable to you, in a way that a centerfold didn’t.

This comes down to what’s called the Auto-Rejection Mechanism. If someone believes they can’t have something, they’ll rationalize they don’t want it so that they can be happy.

This is the reason that very unattractive women get extremely rude and nasty when hit on in bars - They assume it’s insincere and they have no chance, so they become absolutely rude.

Being attainable does not mean being available - the woman shouldn’t believe that she has you no matter what, and can’t lose you no matter what she does. She should believe she has a shot to get you if you want to attract her.

***

COMPLIANCE

Ever been to a carnival? Or an amusement park or anything with those games you pay a couple dollars to play to try to win prizes?

Ever win? Or see a guy who did?

How do they feel?

They pump their fist, get excited. They get a stuffed tiger for a prize, and usually either give that tiger as a sign of affection to a girlfriend or put it on a shelf like a trophy.

This comes down to the Cost-Worth Conception. People think things are worth what they cost.

So no cost? Free? Must be worthless.

That little stuffed tiger the man got so excited about when he won? Would he even take it if it were being given away on the streets as a promotion for a sugary cereal?

Probably not.

***

The more effort a woman puts into an interaction with a guy, with pleasing or impressing him, or handling logistics so they can see each other, the more she’ll be attracted to him. Since his cost is high, his worth must be high too.

But there’s more to compliance than just work and effort.

Listen to a woman talk to her friends who is really, really attracted to her boyfriend. Does she go on, gushing about how he’s absolutely perfect and she wouldn’t change anything about him if given the change? Oh no!

Women who are very attracted to their boyfriends are often complaining about how he’s such a jerk, or doesn’t take care of her, or has bad habits or whatever else.

The reason is that accepting things she doesn’t like is compliance too. If she accepts something about him that’s not ideal in her mind, then he must be even MORE worth it in his other areas. That’s another reason Kaz was such a heartbreaker - The girls would think, “I don’t normally like Asian guys. He must be something really special.” Then he’d still see other women, have condom wrappers at his place, lipstick on wine glasses and all sorts of unsubtle things like that. And a few women would stop seeing him right then, but of the girls that stuck around - they got even more attracted.

When a woman is forced to work for something, she’ll feel like she deserves it and want it even more. To have a woman really attracted to you, she’ll need to feel like she deserves you. This comes down to attainablity, which is the feeling she can have you, and compliance, which is working to get you.

***

The Game by Neil Strauss was a New York Times Bestseller, and details Neil’s road to success with women. Under his pseudonym, “Style” as in “Man of Style”, he has many adventures. All excerpts are used directly from the book under fair use, and all rights are reserved to Neil and his publisher.

I chose The Game for this article’s teaching tool because it’s a fun read many people have with them, and because using anecdotes from someone’s life other than my own lets me stay unbiased and teach you as a social scientists. Page numbers are included so you can read along at home.

(and many of my friends who I gave an early draft of this article to said The Game read completely differently once they understood VAC)

***

Pages 312-317. Neil has completed an interview of Britney Spears, a beautiful coveted celebrity. He gets her phone number in a feat of true prowess, but is waffling on calling her. His friend “Mystery” tries to convince him to.

THE GAME PAGE 317:

>>>

“Just call her,” Mystery constantly prodded me. “What do you have to lose? Tell her, ‘Can you not look like Britney Spears? We’re going to do some crazy shit, and we can’t get caught. We’re going to wear wigs, climb up to the Hollywood sign, and touch it for good luck.”

“If I had met her socially, fine. But this is a work assignment.”

“You’re playing the game at another level now. When the article is finished, it isn’t an assignment anymore. So call her.”

But I couldn’t do it. If it had been Dalene Kurtis, the Playmate of the Year, I would have called her back in a second. I had no fear of women like that anymore. I felt worthy. I’d proven that over and over since meeting her. But Britney Spears?

One’s self-esteem can only grow so much in a year and a half.

<<<

VAC ANALYSIS:

Neil decides against calling her because he thinks she’s unattainable. The telltale lines are, “I had no fear of women like that anymore. I felt worthy.” (shows he feels Dalene Kurtis is attainable to him) And “One’s self-esteem can only grow so much in a year and a half.” (shows he doesn’t think Britney is attainable)

Now, if Britney had wanted Neil, she could have fostered a sense of attainability about herself for him. A phone call or two, or perhaps something akin to some of the techniques we use to ground herself as an average person beneath all the celebrity. And if she had done that, Neil would have became much, much attracted to her than he was.

***

Towards the end of The Game, Neil becomes very attracted - and eventually goes completely exclusive for - a woman named Lisa. What did Lisa have that the other girls didn’t? Well, she had value for his life, being beautiful, intelligent, and with a better personality than most of the girls Neil has met. And since Neil is a top-notch Pick-Up Artist, he feels all women are attainable: He’s unlikely to feel an Auto-Rejection Mechanism except on the most elite of celebrities.

But what about work? At this point in the book, Neil is used to getting huge amounts of compliance from the women in his life. He runs his game for a while and they like it. He phase-shifts and kisses them. They begin to fall ga-ga for them, and if necessary, he uses his techniques to blast LMR and bed them. When and how he pleases.

THE GAME PAGE 365

>>>

I held her eye contact and moved toward her for the kiss, holding the camera in front of us to capture it.

“I’m not kissing you,” she barked.

The words scalded my face like hot coffee. There was no girl I couldn’t kiss within a half hour of meeting her. What was her problem?

I froze her out and tried again. Nothing.

It is in these moments that, as a PUA, you start to question the work you’ve done on yourself. You begin to worry that maybe she sees the real you, the one who existed before the silly nickname, the one who wrote poems about this exact situation in high school.

I delivered a moving, impassioned performance of the evolution phase-shift routine. Somewhere in the distance, I heard a thousand PUAs applauding.

“I’m not biting you,” she said.

I wasn’t through. I told her the most beautiful love story ever written: “On Seeing the 100 Percent Perfect Girl One Beautiful April Morning” by Haruki Murakami. It is about a man and a woman who are soul mates. But when they doubt their connection for a moment and decide not to act on it, they lose each other forever.

She was ice cold.

I tried a hardcore freeze-out: I blew out the candles, turned off the music, turned on the lights, and checked my email.

She climbed into my bed, curled up under the covers, and went to sleep.

I finally I joined her, and we slept on opposite ends of the bed.

<<<

VAC ANALYSIS:

There is no doubt at this point in the book that Lisa will end up with Style if she wants him. She has value for his life, he feels she is attainable to him, but he will be made to work for it. If he “catches” her in the end, he will be astronomically more attracted to him than if she had bedded him that evening.

The old addage that a woman must make her man wait to have her for him to respect her isn’t necessarily true. But it is one of the simplest and easiest ways of making a man work to get her and become more attracted.

The only way, the absolutely only way Lisa could lose Neil at this point in the novel is for his sense of attainability to fall off. This would be a difficult proposition, but because Style is a man of some character and self-esteem, he won’t hang around forever if she makes it clear she won’t be his. The value is there. He’s worked for her. Now, if she keeps herself appearing attainable, she can have him when she likes him.

THE GAME PAGE 368:

>>>

So we [Neil and Lisa] spent another platonic night together. It was driving me crazy. I knew she liked me. But she wouldn’t get intimate. I was teetering on the border of being LJBF’ed.

Maybe I just wasn’t her type. I imagined her with tattooed, muscle-bound, leather-jacketed Danzig types, not a scrawny metrosexual guy who had to take pickup workshops. She was killing me.

For the first time since I’d learned the word one-itis, I knew that I was doomed. No one ever gets his one-itis. He gets too clingy and needy and blows it. And, sure enough, I blew it.

<<<

VAC ANALYSIS:

At this point, Neil is questing whether she’s attainable or not. And then when she blows him off later, leaving him at the airport with a limo, liquor, and a fancy date planned, his sense of her attainability is near-gone. He continues to pursue her, but details on page 372 that he leaves a message for her and she doesn’t call back.

Neil does his thing, and goes on a little tear of his own, sleeping with a bunch of different women. He thinks of Lisa from time to time, but you can even see what happens in the pacing of the book: There’s barely a mention of her for the next 24 pages as he talks about sleeping with other women and all the ProHo drama. Though no one can be sure, pick-up artists would like to think Neil didn’t spend all his time pining over Lisa in the days that passed until he ran into her again. Though this will happen occasionally with women, most of the time high self-esteem men won’t think constantly over a one-itis once the sense of attainability is gone. At the very least, they’re unlikely to take rational action unless the woman first makes a move of her own.

Which Lisa does, incidentally. If you’ve read the book, you know what happens. She shows up in her convertible, and Neil is ecstatic. She expresses interest in him on page 396 and his sense of her attainability is back.

THE GAME PAGE 410:

>>>

[Strauss:] “So what made you drive up the hill the other day to see me again?”

[Lisa:] “while you were gone, I realized how much I missed you.” I loved watching her lips part over her front teeth when she talked. It made me think of salmon on rice. “My friends were making fun of me because I was counting down the days until you came home. I actually went grocery shopping while you were gone so I could cook you food. I don’t know why.” She hesitated and smiled, as if she were offering information she’d never planned to divulge. “I bought a fresh piece of swordfish and had to throw it away because it went bad.”

A warm flush of confidence filled my chest. So I still had a chance with this girl.

<<<

VAC ANALYSIS:

Neil, again, sees Lisa as attainable and you can actually see him immediately feel attraction! She says she misses him, and then he thinks about how much he loves watching her lips part over her front teeth. He analogizes it to salmon on rice.

This is going to lead to more effective seduction on her part: She likes him, and with all the work she’s made him put in, she has a definite shot at exclusivity with a top-notch pickup artist if she wants it. Her own “game” is definitely top of the line.

The rest of pages 410 and 411 are provide even better examples. Why did Lisa act the way she did and lose attraction for Neil? She, herself, wasn’t sure about his attainability. She was thankfully sure enough to reengage him, but there was a little mixup that caused her Auto-Rejection Mechanism to set in - and tell a guy that she liked that he had no chance.

She’s not rejecting Neil, she’s rejecting HERSELF! This is what happens when the sense of attainability is removed.

THE GAME PAGE 410

>>>

“But it’s too late,” she said. “The window was open with me, and you blew it.”

David DeAngelo would have said to go cocky funny here. Ross Jeffries would have said not to buy into her frame. Mystery would have said to punish her. But I had to ask: “How did I blow it?”

“First off, you didn’t call me when you came home from Miami. I had to go to you.”

“Hold on. I thought you were blowing me off. You never even called while I was away.”

“Well, your voice mail said you were out of town and you weren’t receiving calls, so I didn’t leave a message.”

“Yeah, but I would have returned your call. I wanted to hear from you.”

“Then you came to Whiskey Bar and hardly talked. And the last straw was when we went to your house to go surfing. I told Sam I was starting to like you again and she said, ‘Get over it. When I went up to his room to use the bathroom, I found a used condom on the floor.’”

My brain leaped up and slapped itself. I had been careless: I’d forgotten to throw away the condom I’d used with Isabel. So that’s what Sam and she were whispering about in the car on the way to Malibu.

“So then why did you agree to go out with me tonight?”

“You asked me out on a proper date. And you were a little nervous, so I figured you must really be into me.”

I propped myself up on the pillows. I was about to say the most AFC thing of my life. “Let me tell you something. The pickup artists have a word they call one-itis. It’s a disease that people get when they become obsessed with just one girl. And they never end up with this girl because they get too nervous around her and scare her away.”

“So?” she asked.

“So,” I said. “You’re my one-itis.”

We were looking each other in the eyes now. I could see hers sparkle. I knew mine were sparkling. It was time to kiss her.

There were no lines, no routines, no evolution phase-shift–I’d tried them all unsuccessfully anyway. I leaned in. She leaned in. Her eyes closed. My eyes closed. Our lips met. It was just like I’d always thought a kiss was supposed to begin.

For hours, we lay there making out and dissecting the connections and misunderstandings of the past few weeks.

<<<

VAC ANALYSIS:

You can see her ARM (Auto-Rejection Mechanism) in motion. “I told Sam I was starting to like you again and she said, ‘Get over it. When I went up to his room to use the bathroom, I found a used condom on the floor.’”

“I told Sam I was starting to like you again” is a classic example of attraction rebuilding. Neil invites Lisa surfing, so Lisa thinks Neil is attainable. Attraction grows. But then Sam tells Lisa about the condom on the floor. Attainability fades. Attraction fades.

BUT, Neil Strauss is a man of exceptional character, and shows why he’s been crowned one of the best pick-up artists of this era. Though he’s not exactly sure why, he knows intuitively that David DeAngelo’s advice is based on making her work for him, which isn’t the answer. Ross and Mystery are suggesting to do things that demonstrate value through independence and choice, which also isn’t necessary for this spot.

So Neil opens up and shows Lisa he’s attainable. He goes as far as to tell her that he’s obsessed with her: And it works. The value for her life was there (Neil’s a great guy with a good career and lots of interesting stuff going on). She’s had to work for him, charming and seducing him. When he shows her that he’s attainable to her, she falls for him.

Deciding to be faithful now, Strauss sets about dumping his other girlfriends.

THE GAME PAGE 411:

>>>

“So you’re choosing her over me?” Isabel asked angrily.

“It’s not an intellectual choice.”

“Is she better in bed or something?”

“I don’t know. We’ve only kissed.”

“So you made out with some girl,” she said, with a weak attempt at a cruel laugh, “and you want to get rid of me now.”

“It’s not that I want to get rid of you. I’d still like to see you, but as a friend.” I could hear the word pierce her heart like a dagger, as it had my own heart so many times before I’d joined the community.

“But I love you.”

How could she love me? She needed to go fuck a dozen other guys to get over her one-itis.

“I’m sorry,” I said. And I was.

There is a downside to casual sex: Sometimes it stops being casual. People develop a desire for something more. And when one person’s expectations don’t match the other person’s, then whoever holds the highest expectations suffers. There is no such thing as cheap sex. It always comes with a price.

<<<

VAC ANALYSIS:

Neil, in a way, touches on value and working for someone here. Neil has more value for Isabel’s life than Isabel has for Neil’s life. And Isabel has worked harder for him than he has for her. The two combined together means she feels she deserves him and is attracted to him - so of course it hurts. Many men that read this will understand how Isabel felt.

While it’s not nearly as common for women to feel this pain as men, it does happen. She was attracted to him: Neil had value for Isabel’s life, since he was a good guy with a lot to offer. He was attainable since she’d already been bedding him and spending time with him. And she’d put in a lot of work - compliance - by doing things to please and impress him, and accepting conditions she didn’t like such as non-exclusivity.

Though I won’t ruin the specifics, I’ll let you know there is a happily-ever-after to this book, and Neil and Lisa do metaphorically ride off into the sunset together.

***

As for creating attraction in your own life, remember this formula:

Attraction = Value + Attainability + Compliance

1. If you actually have a valuable characteristic about you, it will be obvious to someone from interacting with you.

2. You can cultivate the appearance of valuable and attractive traits. Doing this will make you seem like you have that trait - and over time, you’ll grow into the role. Even if you’re not confident, if you act confident, you will slowly become confident.

3. You can actively demonstrate traits about yourself. You can tell a joke to show you’re funny, make an approach to show you’re confident, tease a girl to show you’re not scared of her, and so on.

Which of the these three ways of expressing value is the most effective way to pickup? This has been a subject of great debate for some time. Here’s what people have decided:

1. “Actually being confident” and “actually being funny” are the easiest ways to appear confident and funny with no effort on your part in the short term. BUT, if you’re not confident, or funny, or a leader, or quickwitted, or charismatic, it can take the longest amount of time to become these things. It takes a while to internalize things you’ve learned and are working on.

2. Cultivating the appearance of a trait: This is faster in the long term than actually becoming it, AND it helps you become it. So, it’s easier to appear confident than to actually be confident. And appearing confident all the time will make you more confident. This still does take a while to accomplish.

3. Actively demonstrating a trait every time you need to, such as going out of your way to tell a joke to every woman you meet so she knows you’re funny: This is the most efficient route in the short term (can be done instantly) but in the long term, will add up to far more time spent. This is because it is a lot of work to constantly be demonstrating things like being confident and emotionally steadfast in a relationship to keep her around, or to demonstrate traits to every woman you try to meet. Actively demonstrating a trait is one of the first steps to cultivating the appearance of a trait.

The best pickup artists employ all three of these ways of showing/having value. They’ll start by using the third way, active demonstration, to get their feet wet and experiment with their new stuff. Over time, they’ll start changing their body language, eye contact, tonality, style, and even general speaking patterns. This will lead to the appearance of valuable traits. Over time, this results in evolution into actually having these traits. Many men start by learning funny retorts to insults and disrespectful behavior. Over time, they ideally evolve into quickwitted guys.

Of the three ways to show value, they fall into two categories: Active and Passive. And entire pickup styles revolve around them.

Active: The assumption that you need to build value with a girl and working to do it.

Passive: The assumption that you have value, and it being communicated simply by your presence.

A good pickup artist, even one with a lot of Passive Value, will still actively demonstrate a characteristic about himself when it’s useful. Master PUA’s will even demonstrate things that would be unattractive coming from a weaker man, things like vulnerability or a really strong affinity for a girl we’ve just met. We do this to keep the woman thinking we’re attainable, so she doesn’t get dejected and end the interaction to preserve her ego.

Many men in the seduction community weren’t the “cool kids” when they were growing up. In high school, college, and before and after those times, they weren’t really popular. So when one of these guys hears “Just be cool” or “Wear cool clothes and act normal”, they can’t identify with it. Guys who have some level of self-esteem built, either through luck or because they worked hard for it, will have an easier time accepting this:

Every man who wants to improve himself has some passive value.

Simply by being intelligent enough to want to improve and ambitious enough to try it, you’ve got SOME value. Maybe not ENOUGH to rely on it exclusively, but you must accept the fact that you have passive value. Don’t assume you start out at zero: It’s a bad place to work from, and will result in tryhard behavior.

Instead, realize objectively what you’ve got going for you, and try to get other things going for you. At the very, very least, anyone here has a base level of intelligence, education, self-respect, and a hunger for more, an ambition and a will to get success: All of which are attractive.

The biggest place this debate comes up is regarding teaching. Whether it’s an international business doing lectures and workshops or it’s just a guy teaching his wing, or friend, or brother, people argue about where to start.

A lot of guys rising into the “new school” of natural game think that active value building is to be frowned upon. When Vinny codified and published The Transition to Natural Game, he did not mean to shun all forms of active value - I know because I eat and drink with him, and he’s said as much himself. Both Vin and I use techniques when it’s to our benefit. But it’s cool that we can throw the rulebook out the window and do pickup strictly on passive value.

A healthy system of self-improvement is one which makes its students or disciples both more actively valuable and passive valuable. That way, you’re more attractive before you speak a single word and you can choose to dial it up by sprinkling a little of your time into an interaction.

Hope everyone had a lovely Thanksgiving. For all your viewing pleasure, here’s some ways to get a women putting in work to get you.

This will increase one of the three parts of Attraction. If you haven’t read the Model of Attraction, those are:

Value for her life
A sense you’re attainable
Her putting in effort to get you

“New Attraction Model” is available here:

http://www.theapproach.com/art_attraction_model.php

or in my archives, whatever you please.

Some questions from effigyc:
>So I want to talk more about
>the “making her work for you.”

Absolutely.

>Below is my understanding of
>what we’re talking about here,
>feel free to correct me if I’m
>wrong.
>
>We see a girl at a coffee
>shop. We start a
>conversation. We’re making
>her laugh, vibing with her,
>having a good time.

Okay at this point, you already have some value for her life. Showing confidence, fun, maybe a little humor, social savvy, that you’re cool, that you guys can have fun together.

Also since you’re connecting with her (vibing, having a good time) she likely has some sense you’re attainable. If you don’t see any sign of her Auto-Rejection Mechanism kicking in, assume the attainability’s there if you’ve got some connection.

So far, so good, except…

>Now, to
>insure that she’ll want to see
>us again, we’re going to make
>her put some effort into
>things.

… she hasn’t put any work in! Exactly!

This is the Cost/Value Conception. In short, people don’t value things they don’t pay for. A girlfriend of mine takes me out to an expensive restaurant and gets me a $40 glass of wine and I don’t finish it. I buy a bottle of water for myself and I refuse to throw it away before I drink it all.

The more EFFORT you put into getting something, the more you feel like you DESERVE it. That makes you actively want it, and want to pursue it and keep it. If I got given a bottle of water for free, but accidentally dropped it and it rolled under a table, I might just leave it there. But if I BUY the thing (effort) I’ll go get it.

So I feel like I deserve it more. The other thing it does is…

>Thusly, she’ll value
>them more.

Exactly! Great thinking man, your head’s in the right place. When a woman feels like she wants something, she’ll rationalize it’s more valuable to herself. So it’s a cycle, but to make a long story short:

Value for her life + Sense you could be attainable + Effort on her part =ATTRACTED

>The ways we go
>about this are:

There are LOTS of ways to do this. I could fill up 30 pages in a couple hours on how to do this. When I teach this stuff, I go on for quite a while. But a few things you can do:

>Neging - Let’s say we cut her
>off in the middle of something
>she’s saying, and say “Oh,
>you’ve kind of got a little
>booger there.” This would
>certainly embaress the shit
>out of her, and do some
>serious damage to
>”attainablity.” Would it
>however make her start working
>to get you? Is it even
>necissary?

A cardinal rule of negging is it’s supposed to be playful, not an insult. That said, if you ALREADY had some potential value, a neg can get them to work. If they react at all… they’re working to get you basically.

If they test you, they’re putting energy into the interaction to make it go forwards, and giving you an opportunity to pass her test (and we all know what happens when you do that). If she starts qualifying herself, she’s obviously working to get you.

However, if you had no value for her life at all, not potentially any (but don’t be fooled, body language, walking patterns, facial expressions, style, and image can all communicate potential value, not just your words) then she’d just ignore you. That’s actually the worst result you can get from a neg.

BUT if you neg at the wrong time, like if she’s really opening up and you neg her, it’ll tank attainability. That’ll set off her Auto-Rejection Mechanism and she’ll reject herself, which means she’ll shut down. ARM manifests itself different ways, but she might get very rude, might get quiet and walk away, or might go start seeking validation elsewhere. Regardless ARM is a mistake, it means you let attainability get too low and is not a good place to be. But a well-placed neg can get her to start putting work in (also something truly amazing that I learned from Mystery personally was that after he does his 3 neg thing, he then communicates a “You’ve passed” vibe to her and qualifies her. Amazing to see, hard to describe, but he’s framing it like she’s worked for him - Very masterful on his part, he knows his stuff)

>Getting her to verbally
>qaulify herself to you -
>there’s really only two ways I
>can think to do this. One is
>to simply ask her if she likes
>or can do certain things.
>i.e. do you like to go
>camping, or can you cook.

Basic screening questions, yes.

>Two would be to command her to
>qaulify herself. i.e. Style’s
>tell me three interesting
>qaulities you have, or to say
>”Well, its great that you love
>shopping, but isn’t there
>anything else you like to do?”

Okay, that’s a second. There’s lots more ways to get her to verbally qualify herself though. One way would be to disqualify her (see Japanese Nurse LR) on a characteristic she DOESN’T ACTUALLY HAVE. This will get them automatically qualifying themselves 90% of the time at the expense of your attainability (and if executed poorly, your value, since you will look like you don’t have social skills if you say an innocent girl is too wild, etc).

There’s lots of other ways. You can even make a blanket statement like, “Wow it’s a shame so many people watch so much TV these days. I like to relax and veg sometimes, but people give up SO much of the amazing world out there.” Will result in her verbally qualifying herself often.

Disqualify people in general who have a trait she herself doesn’t like, and tie the OPPOSITE to her verbally qualifying.

This is powerful. If she’s a world traveller, saying something like, “God so many people miss out on seeing the world, and I think they wind up being worse lovers and worse in relationships because of it.”

Most people who travel love to rant about people who just “stay in their own backyard all life”. So when you say that because of that they’re worse lovers… it means when she agrees with you and says she travels, she’s saying she’s a good lover and good in relationships. Therefore, she’ll feel like she’s worked for you afterwards.

Remember, all of these components aren’t about having/being/doing them, it’s about the perception of them. Perceived value for her life, perceived attainability, perceived effort put in. She might put no “real” effort in, but if she feels she’s worked hard for you, she’ll want her prize regardless of if she really worked hard or not. Imagine you’re getting ready for a big competition. You train really hard for the competition, days in and days out, sweat and blood. And you win! You’re going to want your prize. Now… what if the competition was fixed, but you don’t know that? You still feel like you worked hard to win, so you still feel attracted to the prize/title/status you got by winning. Even if the “work” that the women put in is “fixed”, and they’re not really working, that can be enough. Is it the best way? No, but it is a way.

>Getting her to physically do
>things. Like give you a
>massage or drive you
>somewhere.

Yes. Asking her to bring a small ingredient for cooking on her way over, or a bottle of wine. Or something unrelated to what you’re doing with her even.

If she says she has to go to the store later, hand her $5 and ask her to buy you a copy of Gentlemen’s Quarterly (magazine) while she’s there. This is actually triple-pronged attack territory: That little technique will increase your value, her sense of your attainability, and the effort she’s put in.

Effort: She’s doing you a favor, working to please you and help you.

Attainability: Many men wouldn’t realize that this technique increases attainability. It does. Any time you make plans past the current moment, it demonstrates you’ve already decided to see her again. Now if she turned out crazy, I’d cut my losses, let her keep the lousy magazine or $5, and bail. But that’s not the way the female mind works… When you’ve got something “on the burner” they feel you’re not going anywhere, and it increases the sense that it’s possible to have you.

Value: You’re confident and help delegate things you need help with to people you trust. You’re not burdening her… picking up a magazine at checkout doesn’t really make her life harder. Plus, it’s GQ, you’re a fashionable guy. You’re not being over the top with your request, just nonchalant (note for guys who dress really, really poorly: Choose a different magazine) about it.

Other “tangible” things she can do for work: Help cook, help clean your place (YES, you can get a woman you just met to help clean your place on a first or second meet, it just takes some game), do anything that furthers your life or appears to please or help you, or getting her to do any little thing.

>So my questions are these:
>
>Am I even on the right page
>here?

Yes, you’re definitely thinking in the right direction. You need to expand your horizons a little bit and think more. I’ve shared maybe 2% of my techniques for getting her to put in work with you here, there’s a lot that can be done. Think about it: What can you do to make her feel like she’s worked to get you?

Have fun with it. Not only will women in your life be more attracted to you if they’re working for you, but you’ll have more productive relationships. Enjoy!

>Are the techniques I’m
>talking about what Dimitri’s
>advocating using?
>
>What are some other ways of
>making her “work” for you?

Oh, there’s lots of things. Again, it’s the perception of her working to get you.

These can be big things, like favors. Obviously paying for you is good. “Hey, you got this one?” at a coffee shop will have her buying your coffee. This tends to be bad for attainability, but good for effort, and it near always works. I’ll often take a girl rollerskating on $2 skating night here. Skate rentals are $3, so it’s $10 for both of us. I say, “Hey, you got this one?” It’s $10, it’s meaningless… but she paid for the date, so now any charming of her I do, she feels like she earned and values a lot more.

Other stuff: Well-phrased and well-framed compliments can actually make it seem like she WORKED to have you open her! It’s amazing, isn’t it? Men often forget that women put in TONS of work to appeal to men. If you’re meeting up with her for a date and she looks really good, you can say, “Wow, I’m impressed. You must’ve taken a lot of time to fix yourself up but that means a lot to me - You look good girl.” You just framed it like she went out of her way to impress you (which she probably did). How about this opener? “I saw you walking by… and I had to say… you look absolutely stunning.” The pace part is her walking, then you HAD to say she looked stunning.

Here’s one that many men won’t identify with or understand. A lot of black guys, when they play the game, they say the woman has to make eye contact before they’ll approach. Player Supreme has written about this, and it’s a fairly standard pimp M.O. Then the guy approaches… SHE made the first move, and that move was EFFORT on her part to get the man. Even something as simple as eye contact can be her putting in work.

Other stuff. “Testing” her on the dance floor/rollerskating rink/wherever. Having her help you with something big in your life. Having her lie to someone fore you (unscrupulous but +effort definitely). The “conspiracy” frame is really good for work, like if you tell her to subtly slip you her number.

How about when you #close and don’t have a pen? Go fetch it yourself? Hell no! Have her get the pen, or play the “Pen Guess” game I created for this very reason.

Say, “Hmmm… let’s make a game of this, we’ll take turns guessing who around here is the most likely person to have a pen. I’ll guess first.” Then you guess a person, and walk up to them and ask if they have a pen. If they do, it’s no different than if you’d just asked them without he game. But if they don’t, now it’s her turn to guess who has a pen, and then go ask that person if she can borrow it.

I originally made up that game to preserve value (because asking multiple people if they have a pen looks poorly) but it increases the effort she’s put in too, ESPECIALLY if the game goes 5 or 6 people deep. And guess what? If she winds up being the one to get the pen, the number is about 60% more solid. Hey, maybe we should even make the first guess someone unlikely to have a pen?

>Effy.

There’s lots of ways to get them feeling like they’ve put in work, Effy. The big thing is to remember to do it. Now some guys will just do this a token amount because they want to get laid. That’s cool, and their game will improve by taking little games I’ve invented, little lines and cues from solid top-notch players, and throwing them in. But if you want to be really superb, you should start demanding that women work to get you. Have standards and make them meet them. Have them help with logistics. Have them work to catch you.

>If you question anything,
>question
>your limitations.

Great quote man. Now get those women a-workin’!

Sebastian

This post by Sebastian was the precursor to the VAC Model.

A definition of attraction - and a way to consistently to get attraction from any girl - is long overdue. Perhaps the two most missunderstood parts of the community are attraction and one of the pieces of it, value.

I’ll set the record straight, and give you a gameplan for how to attract any woman in the world, as well as give specific examples of how attraction works. Since many people are familiar with it, I picked Neil Strauss’ New York Times Bestseller The Game for my examples on how attraction works - I’ll use a few excerpts from the book to explain how this all works.

Attraction is something desireable to someone, that much is obvious. But to create the kind of real, almost-tangible attraction that’ll cause a woman to sleep with you, you need two components:

The Two Components of Attraction Are Value and Deservedness.

I will explain both.

“Value” is value for her life, based on her perceptions. What is valuable is unique to every single person, but pattern of what is valuable can easily be seen. Some things are almost always seen as valuable, and some things are almost always seen as detrimental to value. But the value of any given thing to a person is different for that person than another.

What does this mean? A giant script will not appeal to every single woman. At best, a script can mass-appeal to a man’s target audience. Many sorority girls might have similar value for each other, so if you wanted that demographic, a script that’s useful on many could be devised. But for broader categories, like “college girls”, you’ll need knowledge of how value works for different people.

There are many traits that are almost universally valuable (and thus, attractive). These should be almost universally developed, so that you’re perceived as having them with minimal effort on your part. This includes confidence, charisma, leadership, intelligence, quick wit, sharp instincts, health, wealth, a strong sense of survival, purpose, adaptability, and so on. Very, very, very few women find these traits unattractive, so it’s in every man’s best interest to appear to have these.

This can be done in one of three ways.

1. Develop the trait: If you become confident, you will appear confident. If you become healthy, you will appear healthy. Et cetra.

This is the path that takes the longest to achieve out of the three, but is the easiest once you’ve achieved it.

2. Develop the appearance of the trait: “A prince need not possess princely qualities. He merely needs the appearance of princely qualities.” - Niccolo Machiavelli

Machiavelli is largely right. If you’re not confident, nor a leader, it is still in your best interest to develop the body language and walking patterns of a confident leader. This will give you the appearance of these things, the benefit of which is twofold: You’ll be perceived as having the quality (useful in your immediate interactions) and by being perceived as having it, you might actually develop the quality (”fake it ’till you make it” at work). Developing the appearance of a quality you don’t have is actually a great way to help develop that quality.

3. Demonstrate you have the quality any time the occasion arrises. This is the fastest way to show one person you have a trait about you, but the least efficient way to show the world you have a quality. A good example for this would be kino: It demonstrates you’re comfortable with yourself and comfortable around others (among other things).

If a man wants to demonstrate he’s comfortable with himself and around others, one way might be to kino. After he achieves a base proficiency in kinesthetic interaction (kino, touching other people in a normal way), he can do so consciously to appear to be comfortable with himself and around others.

Over time, his kino will become automatic. At his point he’s developed the appearance of the trait, and most people he will meet will perceive him as comfortable with himself and around others.

Finally, if he allows his belief system to develop, he’ll come to actually be comfortable with himself and around other people. At this point, no conscious technique or tactic is necessary: He has simply become a person who is comfortable with himself and around others. Because this is a universally attractive trait, he is now always a more attractive man and he knows it.

Outside of universally attractive things are things that are attractive to specific women. A gold-digger wants money and status. A 28-year old working professional may be looking for a stable husband/father type man. A 34-year old divorcee may be looking for a feeling of youth and excitement. A young girl may want maturity OR want fun and popularity. Or both.

What any given woman wants is different based on the woman. But you can make generalizations. I always ask students what type of relationships they’re looking for, and what their “type” is. Age, ethnicity, nationality, and social class are all ways that you can make an intelligent guess about what is attractive to a woman. It’s why many pick-up artists have to adjust their techniques when moving to a new location. Even in the same nation, such as the cities of Atlanta and New York City, there are some differences in what the majority of people are looking for.

That said, fine-tuning your game to your “type” is great, but a master’s proficiency in pickup will let you adjust what you’re demonstrating to the specific girl you’re with - and know exactly what to demonstrate.

Cultivating Deservedness:

Part of attraction is value. A large part. If you appear to have no value for her life, something that she’d specifically want, than it doesn’t matter how much of the second part, deservedness, you cultivate.

But it is relatively easy to appear to have value. If you have even some semblance of “a life” then you’ve got some value. If you do some basic things to improve your life (or alternatively, the appearance of having improved your life) then value won’t be your problem.

Attraction is not exclusively value. Value is a part of attraction, and necessary for it, but the second necessary component for attraction is deservedness.

Deservedness is broken into two parts: Attainability, and effort. Both require a comprehensive explanation and guidelines on how to produce these feelings in a woman.

Attainability, first, may confuse some. In all of life, people seem to strive for the unattainable. Something just a step beyond them.

But these things always seem to have some attainability to them. Think about it like this: While you may enjoy looking at a centerfold in a magazine, you are more likely to fall madly in love with the girl next door. Though a centerfold prompts a lot of physical attraction in you, you do nothing to actually GET the centerfold (well, most people…).

This comes down to an important concept called the Auto-Rejection Mechanism. In short, if someone believes they have no chance, they won’t try. It’s the reason master pick-up artists often struggle trying to pick up ugly girls: The girls have no sense of entitlement, so they don’t let themselves get attracted and get hurt.

You can see examples with people aiming for a bit more than they have, too. The people that get very attracted to wanting a yacht are people that can either afford it or come close. Rarely will you see someone that is very poor strongly desire a yacht. Since it does not have attainability in their mind, they can not be seduced by the idea.

The second part of deservedness is effort. Specifically effort the woman puts in.

This is all based on the Cost-Value Conception. In short, Cost-Value says this: You will value something that costs a lot over something that costs little, largely irrospective of their real value. If you’ve ever won a stuffed animal at an amusement park or carnival, you know what I’m talking about. While you might not even take one for free if they’re handing them out on the street as a promotion, by winning it at the carnival (putting in effort and probably more money than thing is worth) it gains a lot of value. The cost determines the value.

When a woman is forced to work for something, she will want it more. However, in the beginning, if she sees it as unattainable, she likely won’t want it. This is largely true of men, too. While a man might like and desire a beautiful woman he sees passing, or a model, he’s more likely to grow very attached to a woman he had sex with who broke up with him, or a woman who keeps saying she really likes him as a friend.

To make someone attracted to you, you simply need to have value and for them to feel deservedness. For value, you need value for their life. There are universally valuable/attractive things like confidence, charisma, health, wealth, loyalty, faith in oneself, purpose, fun, leadership, survival ability, and so on, there are also traits that are more or less valuable/attractive at different points in a woman’s life. Some of these, like wealth and fun, are universally good but are larger priorities for some women than others. Other characteristics, like danger, eccentricity, risk-taking, and so on may be very attractive to certain women, but unattractive to others. It is a sad testament that even many traits that are mostly UNattractive are attractive to certain people, such as abuse and control. These people are mentally unhealthy, and though I advise you to stay away from them, it’s worth noting that sometimes negative traits may be attractive to certain types of women at certain points in their lives.

For deservedness, make sure they feel you are attainable. This would mean not demonstrating all kinds of value to them without them knowing why: This makes you look desperate most of the time, but the worst part is that it can make many normal women feel insecure and that you’re unattainable even when you do it well! Solid screening and qualifying can increase their sense of your attainability if you know how to target your questions and responses. The “special advantage” that Vincent is always talking about making her feel like she has is another good way.

The second part of deservedness is having her put in effort. If a woman works for a man, even just a bit, she’ll be more attracted to him and want him more. Over time, you can use this to change the compliance scales between you two and make sure you keep getting compliance out of her. The result will be that she feels she’s earned you and wants to keep you. If you continue to bed a woman for long periods of time, and she isn’t helping you build your lifestyle, then you may run into problems where she isn’t putting in enough effort and doesn’t feel like she’s worked for you, and therefore deserves you. So she loses attraction.

Examples from The Game by Neil Strauss:

I choose The Game by Neil Strauss as a teaching tool for this article. It’s a cool read, and instead of using anecdotes from my own life of which I’m obviously biased, I can use a well-known good guy and objectively point out why people are or aren’t attracted to each other in the book. I’ll use some short excerpts and reference the page numbers, so y’all can read up the background at home if you have a copy.

On pages 312-317, Neil starts doing an interview of Britney Spears, a very coveted celebrity. He gets her phone number in a feat of true prowess, but is waffling on calling her.

THE GAME PAGE 317:
<<<<<<<<<<<
"Just call her," Mystery constantly prodded me. "What do you have to lose? Tell her, 'Can you not look like Britney Spears? We're going to do some crazy shit, and we can't get caught. We're going to wear wigs, climb up to the Hollywood sign, and touch it for good luck."

"If I had met her socially, fine. But this is a work assignment."

"You're playing the game at another level now. When the article is finished, it isn't an assignment anymore. So call her."

But I couldn't do it. If it had been Dalene Kurtis, the Playmate of the Year, I would have called her back in a second. I had no fear of women like that anymore. I felt worthy. I'd proven that over and over since meeting her. But Britney Spears?

One's self-esteem can only grow so much in a year and a half.
>>>>>>>>>>
MY COMMENTS:

You see Neil deciding against calling her because he thinks she’s unattainable. The telltale lines are, “I had no fear of women like that anymore. I felt worthy.” (shows he feels Dalene Kurtis is attainable to him) And “One’s self-esteem can only grow so much in a year and a half.” (shows he doesn’t think Britney is attainable)

Now, if Britney had wanted Neil, she could have fostered a sense of attainability about herself for him. A phone call or two, or perhaps something akin to some of the techniques we use to ground herself as an average person beneath all the celebrity. And if she had done that, Neil would have became much, much attracted to her than he was.

***

Towards the end of The Game, Neil becomes very attracted - and eventually goes completely exclusive for - a woman named Lisa. What did Lisa have that the other girls didn’t? Well, she had value for his life, being beautiful, intelligent, and with a better personality than most of the girls Neil has met. And since Neil is a top-notch Pick-Up Artist, he feels all women are attainable: He’s unlikely to feel an Auto-Rejection Mechanism except on the most elite of celebrities.

But what about work? At this point in the book, Neil is used to getting huge amounts of compliance from the women in his life. He runs his game for a while and they like it. He phase-shifts and kisses them. They begin to fall ga-ga for them, and if necessary, he uses his techniques to blast LMR and bed them. When and how he pleases.

THE GAME PAGE 365
<<<<<<<<<<
I held her eye contact and moved toward her for the kiss, holding the camera in front of us to capture it.

"I'm not kissing you," she barked.

The words scalded my face like hot coffee. There was no girl I couldn't kiss within a half hour of meeting her. What was her problem?

I froze her out and tried again. Nothing.

It is in these moments that, as a PUA, you start to question the work you've done on yourself. You begin to worry that maybe she sees the real you, the one who existed before the silly nickname, the one who wrote poems about this exact situation in high school.

I delivered a moving, impassioned performance of the evolution phase-shift routine. Somewhere in the distance, I heard a thousand PUAs applauding.

"I'm not biting you," she said.

I wasn't through. I told her the most beautiful love story ever written: "On Seeing the 100 Percent Perfect Girl One Beautiful April Morning" by Haruki Murakami. It is about a man and a woman who are soul mates. But when they doubt their connection for a moment and decide not to act on it, they lose each other forever.

She was ice cold.

I tried a hardcore freeze-out: I blew out the candles, turned off the music, turned on the lights, and checked my email.

She climbed into my bed, curled up under the covers, and went to sleep.

I finally I joined her, and we slept on opposite ends of the bed.
>>>>>>>>>>
MY COMMENTS:

There is no doubt at this point in the book that Lisa will end up with Style if she wants him. She has value for his life, he feels she is attainable to him, but he will be made to work for it. If he “catches” her in the end, he will be astronomically more attracted to him than if she had bedded him that evening.

The old addage that a woman must make her man wait to have her for him to respect her isn’t necessarily true. But it is one of the simplest and easiest ways of making a man work to get her and become more attracted.

The only way, the absolutely only way Lisa could lose Neil at this point in the novel is for his sense of attainability to fall off. This would be a difficult proposition, but because Style is a man of some character and self-esteem, he won’t hang around forever if she makes it clear she won’t be his. The value is there. He’s worked for her. Now, if she keeps herself appearing attainable, she can have him when she likes him.

THE GAME PAGE 368:
<<<<<<<<<<
So we [Neil and Lisa] spent another platonic night together. It was driving me crazy. I knew she liked me. But she wouldn't get intimate. I was teetering on the border of being LJBF'ed.

Maybe I just wasn't her type. I imagined her with tattooed, muscle-bound, leather-jacketed Danzig types, not a scrawny metrosexual guy who had to take pickup workshops. She was killing me.

For the first time since I'd learned the word one-itis, I knew that I was doomed. No one ever gets his one-itis. He gets too clingy and needy and blows it. And, sure enough, I blew it.
>>>>>>>>>>
MY COMMENTS:

At this point, Neil is questing whether she’s attainable or not. And then when she blows him off later, leaving him at the airport with a limo, liquor, and a fancy date planned, his sense of her attainability is near-gone. He continues to pursue her, but details on page 372 that he leaves a message for her and she doesn’t call back.

Neil does his thing, and goes on a little tear of his own, sleeping with a bunch of different women. He thinks of Lisa from time to time, but you can even see what happens in the pacing of the book: There’s barely a mention of her for the next 24 pages as he talks about sleeping with other women and all the ProHo drama. Though no one can be sure, pick-up artists would like to think Neil didn’t spend all his time pining over Lisa in the days that passed until he ran into her again. Though this will happen occasionally with women, most of the time high self-esteem men won’t think constantly over a one-itis once the sense of attainability is gone. At the very least, they’re unlikely to take rational action unless the woman first makes a move of her own.

Which Lisa does, incidentally. If you’ve read the book, you know what happens. She shows up in her convertible, and Neil is ecstatic. She expresses interest in him on page 396 and his sense of her attainability is back.

THE GAME PAGE 410:
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[Strauss:] "So what made you drive up the hill the other day to see me again?"

[Lisa:] "while you were gone, I realized how much I missed you." I loved watching her lips part over her front teeth when she talked. It made me think of salmon on rice. "My friends were making fun of me because I was counting down the days until you came home. I actually went grocery shopping while you were gone so I could cook you food. I don't know why." She hesitated and smiled, as if she were offering information she'd never planned to divulge. "I bought a fresh piece of swordfish and had to throw it away because it went bad."

A warm flush of confidence filled my chest. So I still had a chance with this girl.
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MY COMMENTS:
Neil, again, sees Lisa as attainable and you can actually see him immediately feel attraction! She says she misses him, and then he thinks about how much he loves watching her lips part over her front teeth. He analogizes it to salmon on rice.

This is going to lead to more effective seduction on her part: She likes him, and with all the work she’s made him put in, she has a definite shot at exclusivity with a top-notch pickup artist if she wants it. Her own “game” is definitely top of the line.

The rest of pages 410 and 411 are provide even better examples. Why did Lisa act the way she did and lose attraction for Neil? She, herself, wasn’t sure about his attainability. She was thankfully sure enough to reengage him, but there was a little mixup that caused her Auto-Rejection Mechanism to set in - and tell a guy that she liked that he had no chance.

She’s not rejecting Neil, she’s rejecting HERSELF! This is what happens when the sense of attainability is removed.

THE GAME PAGE 410
<<<<<<<<<<
"But it's too late," she said. "The window was open with me, and you blew it."

David DeAngelo would have said to go cocky funny here. Ross Jeffries would have said not to buy into her frame. Mystery would have said to punish her. But I had to ask: "How did I blow it?"

"First off, you didn't call me when you came home from Miami. I had to go to you."

"Hold on. I thought you were blowing me off. You never even called while I was away."

"Well, your voice mail said you were out of town and you weren't receiving calls, so I didn't leave a message."

"Yeah, but I would have returned your call. I wanted to hear from you."

"Then you came to Whiskey Bar and hardly talked. And the last straw was when we went to your house to go surfing. I told Sam I was starting to like you again and she said, 'Get over it. When I went up to his room to use the bathroom, I found a used condom on the floor.'"

My brain leaped up and slapped itself. I had been careless: I'd forgotten to throw away the condom I'd used with Isabel. So that's what Sam and she were whispering about in the car on the way to Malibu.

"So then why did you agree to go out with me tonight?"

"You asked me out on a proper date. And you were a little nervous, so I figured you must really be into me."

I propped myself up on the pillows. I was about to say the most AFC thing of my life. "Let me tell you something. The pickup artists have a word they call one-itis. It's a disease that people get when they become obsessed with just one girl. And they never end up with this girl because they get too nervous around her and scare her away."

"So?" she asked.

"So," I said. "You're my one-itis."

We were looking each other in the eyes now. I could see hers sparkle. I knew mine were sparkling. It was time to kiss her.

There were no lines, no routines, no evolution phase-shift--I'd tried them all unsuccessfully anyway. I leaned in. She leaned in. Her eyes closed. My eyes closed. Our lips met. It was just like I'd always thought a kiss was supposed to begin.

For hours, we lay there making out and dissecting the connections and misunderstandings of the past few weeks.
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MY COMMENTS:

You can see her ARM (Auto-Rejection Mechanism) in motion. “I told Sam I was starting to like you again and she said, ‘Get over it. When I went up to his room to use the bathroom, I found a used condom on the floor.’”

“I told Sam I was starting to like you again” is a classic example of attraction rebuilding. Neil invites Lisa surfing, so Lisa thinks Neil is attainable. Attraction grows. But then Sam tells Lisa about the condom on the floor. Attainability fades. Attraction fades.

BUT, Neil Strauss is a man of exceptional character, and shows why he’s been crowned one of the best pick-up artists of this era. Though he’s not exactly sure why, he knows intuitively that David DeAngelo’s advice is based on making her work for him, which isn’t the answer. Ross and Mystery are suggesting to do things that demonstrate traits of independence and choice, which also isn’t necessary.

So Neil opens up and shows Lisa he’s attainable. He goes as far as to tell her that he’s obsessed with her: And it works. The value for her life was there (Neil’s a great guy with a good career and lots of interesting stuff going on). She’s had to work for him, charming and seducing him. When he shows her that he’s attainable to her, she falls for him.

Deciding to be faithful now, Strauss sets about dumping his other girlfriends.

THE GAME PAGE 411:
<<<<<<<<<<
"So you're choosing her over me?" Isabel asked angrily.

"It's not an intellectual choice."

"Is she better in bed or something?"

"I don't know. We've only kissed."

"So you made out with some girl," she said, with a weak attempt at a cruel laugh, "and you want to get rid of me now."

"It's not that I want to get rid of you. I'd still like to see you, but as a friend." I could hear the word pierce her heart like a dagger, as it had my own heart so many times before I'd joined the community.

"But I love you."

How could she love me? She needed to go fuck a dozen other guys to get over her one-itis.

"I'm sorry," I said. And I was.

There is a downside to casual sex: Sometimes it stops being casual. People develop a desire for something more. And when one person's expectations don't match the other person's, then whoever holds the highest expectations suffers. There is no such thing as cheap sex. It always comes with a price.
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MY COMMENTS:

Neil, in a way, touches on value and working for someone here. Neil has more value for Isabel’s life than Isabel has for Neil’s life. And Isabel has worked harder for him (been more compliant for lower rewards, as per Vincent DiCarlo’s Value/Compliance model) than he has for her. The two combined together means she feels she deserves him and is attracted to him - so of course it hurts. Many men that read this will understand how Isabel felt.

While it’s not nearly as common for women to feel this pain as men, it does happen. She was attracted to him: Neil had value for Isabel’s life, and she felt she deserved him (he was attainable because she had already been bedding him, she worked to get him by accepting terms she didn’t like such as non-exclusivity).

Or I could be completely, totally off-base with my comments, and other stuff was going on.

Though I won’t ruin the specifics, I’ll let you know there is a happily-ever-after to this book, and Neil and Lisa do metaphorically ride off into the sunset together.

As for creating attraction in your own life, remember this formula:

Attraction = Value + Deservedness

Value is the value for her life. Cultivate the appearance of all universally attractive traits, and selectively demonstrate specific traits to specific women.

Deservedness is comprised of two elements. The first is attainability: If a woman thinks you are unattainable, her Auto-Rejection Mechanism will kick in. She’ll blow you off so she doesn’t feel hurt, and then backwards-rationalize it, halting attraction from growing and sometimes killing it all off. So you must let feel that you are potentially attainable. Conscious tactics for this include screening, qualifying, and making her feel like she has a special advantage. It can also be accomplished with looks and certain body language and tonality.

The second part of deservedness is the woman working to earn you, the cost/value conception. When someone works hard for something, they feel like it should be belong to them and it’s to be prized. She’ll feel like she deserves to be with you and she’ll be attracted to you because of it.

Use these teachings wisely, friend. I documented some examples and you can see how negative emotions ran through some good people because of some missteps in attracting each other. These techniques can be a bit powerful and can mess with a woman’s head, so do make sure to, as Neil puts it, not violate Ross Jeffries’ only ethical rule of seduction: Leave her better than you found her.