Hi Gentlemen -

It’s been an incredible last two years, and we’d like to thank each
and every one of you - men who’ve trained with us, who’ve purchased
our products, read our blog, and enjoyed our ecourse - without you,
we couldn’t have made it happen. Thanks for enjoying and spreading
the word.

In the last two years, we’ve grown immensely. At the time of the
site renovation and curriculum standardization two years ago, we’ve
updated the training curriculum six times and haven’t increased our
prices once. Back then, we were one of the most expensive companies
in the training industry.

Lately, demand has been crazy, and our prices are now among the less
expensive programs as others have raised theirs two or three times.
To preserve our level of quality and bring the best to our clients,
we will be raising our prices on almost all theApproach products in
the next three days to week.

We’ve integrated new content once again, to bring the latest in
lecture, discussion, drills, and live fieldwork to improve your
social skills and social life. We’ve managed to integrate concepts
that are useful in business and negotiating without sacrificing
from our dating curriculum, and now look forward to offering social
skills for men who want to create win/win style social interactions.

The new content, which covers social skills, relationships, more
efficient opening, nonverbals, and even better conquering of inner
game issues is also combined with skills to increase your ability
to create a cohesive image of yourself using storytelling, techniques
to manage conversation and keep it flowing indefinitely, and some of
the newest, most cutting edge drills, practices, and missions.

The new curriculum is now available, but we wanted to offer clients
who had been planning to train with us the ability to take the new
curriculum at the old rates and student:instructor ratios before
prices are increased.

New programs are scheduled in New York, Los Angeles, Boston, Chicago,
Washington D.C., Miami, London, and Melbourne.

We’ve also updated theApproach Standard, which provides information
about our live training programs. You can view the page here:

http://www.theapproach.com/p_theApproach_standard.php

Scheduled Dates are available here:

http://www.theapproach.com/p_coaching_packages.php

You can place a deposit now to get our current rates along with our
new content, and gentlemen signing up in the next three days will
receive a free copy of theAttraction Handbook. Thanks again for
helping us build theApproach into a company that prides itself on
ethics and results, and making the world a better place while helping
men like yourself realize their social dreams.

–

Now, for a story:

Tonight, I brought one of my girlfriends out with one of an upcoming
young intern and friend of mine - I want to set him up with one of
my girl’s friends.

We had a nice tea together, and on the way back, we got into a
discussion about how we met. She told me that she frequently gets
guys doing something very similar to what I did when they meet her -
coming up to her and speaking to her in Japanese.

I encouraged her to continue.

She said they normally come up and say konnichiwa and start talking
to her - she said she’ll go to coffee with them if they’re cute, but
she sets her phone on silent as soon as she has a chance, and when
the guy asks for her number, she says, “I don’t have my phone on me,
and don’t remember my number. I can take yours.”

I ask, “And then you call them?”

Her: “No, never.”

“Oh, really? What made me different?”

“I guess I drove you… then it’s normal to switch numbers.”

See, when I met her, she mentioned that she has a car that I truly
love - a BMW 3-Series, which is really just a fun car to drive. I
said, “Oh yeah? I’m meeting a friend for dinner in the Financial
District at 5, care to give me a lift?”

She did so. The next meeting, she came out with me and had Thai food
with me, her friend, and Arnold, one of the top ranked instructors
at theApproach. That night, we took to bed together.

But why did I even get her number, let alone go down that path?

The answer is that I got COMPLIANCE - she tells me stories of guys
who buy her small presents immediately after meeting her, or a coffee,
or lunch or dessert.

Instead, she drove me to where I was heading.

And here’s the funny thing - People like to believe that they’re in
the right, and that every decision they make is sound. So regardless
of what they do, they’ll rationalize afterwards that it was a good
decision.

This is the foundation of what we call “The Cost/Worth Conception” -
People think things are worth what they cost. If you’ve ever had a
friend buy a car he couldn’t afford, or a bigscreen TV, you know what
I’m talking about. Maybe you looked at him like he’s crazy, and he
says, “No way man, this is the plasma Trinitron! This is the best TV
ever made, man!”

Same with girls - they’re almost NEVER asked by men to do any work.
So if you ask in a relevant way and she does it, she says, “Whoa!
Why did I do that…? I must… really like him.”

If you get a girl to put in enough work, she’ll always rationalize
that she’s doing it because you’re worth it. In short, “I’m working
for this guy, so he must be an awesome guy.” And maybe the best part
is that after she puts in some real work to impress you and make your
life better, it’s no big deal at all to get her number.

In fact, you can even make it a reward for her:

“Hey, thanks for the ride, what a nice car… here, I know this great
out of the way teahouse, we’ll go get some jasmine tea sometime.”

Her: “Okay.”

Me: “Cool, do you have a cell phone?”

Her: “Yes.”

Jackpot.

Get those girls workin’ - they’ll rationalize that you’re worth it.
The best work to get is work that benefits your life - and the crazy
thing is, women really do enjoy putting effort towards helping a
quality guy build his lifestyle.

Keep playin’,

Sebastian

Rate and program changes go into effect in a few days. More info
on how theApproach programs are designed to train gentlemen in a wide
range of flexible social skills in a win/win style of socializing:

http://www.theapproach.com/p_theApproach_standard.php

See available dates, and place a deposit here at our 2005 rates,
before any increases or changes:

http://www.theapproach.com/p_coaching_packages.php

Thanks for reading and choosing theApproach! We appreciate your time,
and look forward to serving you!